WHY MOST MESSAGING FAILS

Most business owners make the same mistake.

They talk about themselves.

“My company was founded…” “We are passionate about…” “We provide quality service…”

The customer is not asking about you.

They are asking:

  • Can you help me?
  • Do you understand my problem?
  • What should I do next?

Your message should focus on the customer, not your story.

BEFORE VS AFTER EXAMPLES

Weak: “Welcome to our website. We provide high-quality business solutions.”

Strong: “Helping small business owners attract more clients without complicated marketing.”

STOP AND DO THIS NOW

Look at your homepage.

Is your message about you or your customer?

Write one sentence describing your current headline.

KEY TAKEAWAY

If your message is about you, it will not connect.