Course Description: Digital Marketing Accelerator for Small Business Owners
Overview:
This 10-week Digital Marketing Accelerator course is designed specifically for small business owners. If you’re new to the world of digital marketing or looking to improve your existing strategies, this course will provide you with practical, actionable skills to grow your business online. The course covers foundational concepts such as digital marketing strategy, website optimization, social media marketing, and content creation while also diving into modern trends like AI in digital marketing and the evolution of the buyer’s journey.
Each week, you’ll learn through engaging lessons, real-world examples, and interactive assignments. The course is structured to teach you not only the basics but also to provide you with a clear roadmap to execute digital marketing strategies that align with your business goals.
Course Format:
- Duration: 10 weeks
- Class Type: Live sessions via Zoom (1.5 hours weekly)
- Platform: LearnDash (with downloadable resources and quizzes)
- Target Audience: Small business owners with limited experience in digital marketing
- Level: Beginner to Intermediate
What You Will Learn:
- Week 1: Understand the basics of digital marketing and how it can benefit your small business.
- Week 2: Develop a clear, actionable digital marketing strategy that aligns with your business goals.
- Week 3: Optimize your website for user experience and conversions.
- Week 4: Master social media marketing to build brand awareness and engage with your audience.
- Week 5: Conduct competitive research to gain insights and improve your market positioning.
- Week 6: Explore the evolution of the buyer’s journey and learn how to tailor marketing efforts at each stage.
- Week 7: Learn the differences between inbound and outbound marketing and how to apply them to your strategy.
- Week 8: Create compelling content and blog posts that resonate with your audience.
- Week 9: Discover how artificial intelligence (AI) is revolutionizing digital marketing, from automation to customer personalization.
- Week 10: Understand the traditional marketing funnel and how to optimize it for your buyer’s journey.
Key Features:
- Hands-On Learning: Practical assignments and quizzes ensure you’re applying what you learn.
- Expert Guidance: Weekly live sessions provide direct interaction with a digital marketing expert.
- Downloadable Resources: Templates, checklists, and guides are provided to help you implement strategies immediately.
- Certificates: Earn a completion certificate to showcase your digital marketing skills.
Outcomes:
By the end of the course, you will:
- Have a clear digital marketing plan tailored to your business.
- Understand how to optimize your website and digital marketing channels.
- Be able to track and measure the success of your campaigns.
- Gain insights into how AI can enhance your digital marketing strategies.
Ideal for:
This course is perfect for small business owners or entrepreneurs with limited knowledge of digital marketing who are looking to increase their online presence and grow their business through effective marketing strategies.
