SPEAK TO THE PROBLEM (NOT JUST THE SERVICE)
Customers are not searching for services.
They are searching for solutions to problems.
Instead of listing services, describe the problem.
EXAMPLES
Service-Based: “We offer website design services.”
Problem-Based: “Struggling to get clients because you don’t have a website? We help you launch a simple site that brings in leads.”
HOW TO WRITE THIS
Use this structure:
- Identify the problem
- Show you understand it
- Present your solution
STOP AND DO THIS NOW
Write 2–3 sentences that describe:
- The problem your customer is facing
- How you help solve it
ASSIGNMENT (LearnDash Submission)
Submit your problem + solution section (2–3 sentences).
KEY TAKEAWAY
People respond when they feel understood.
Assignment Submission Instructions
To receive credit for this week’s assignment, please follow the steps below:
- Complete the assignment before submitting.
- Click the “Upload Assignment” button below.
- Upload your file (PDF, Word document, or image).
- Click “Submit” to complete your upload.
Once submitted, your assignment will be reviewed. You may be contacted if revisions are needed.
Important: Your progress for this lesson will not be marked complete until your assignment is uploaded.