WRITE A CLEAR HEADLINE

Your headline is the most important part of your website.

You have about 5 seconds to answer:

“Is this for me?”

Use this simple formula:

Helping [who] solve [problem] so they can [result].

Examples:

“Helping new business owners launch their first website without feeling overwhelmed.”

“Helping service-based businesses get more clients without relying on word of mouth.”

Avoid:

  • Vague words (solutions, excellence, innovation)
  • Long sentences
  • Trying to sound impressive

Clear beats clever.

STOP AND DO THIS NOW

Rewrite your headline using this format:

Helping __ solve __ so they can __.

Keep it simple.

ASSIGNMENT (LearnDash Submission)

Submit your updated homepage headline.

KEY TAKEAWAY

If your headline is unclear, nothing else matters.